How much is your GTM engine leaking?
Twelve questions, about four minutes, and a scored read on where the revenue is going. It will not tell you the number in dollars - that takes the audit - but it will tell you which of the four domains to look at first.
A score, and what it means
A score per domain
GTM Operations, Sales Operations, CS Operations and Revenue Intelligence, scored separately. An overall number would hide the one that is actually broken.
The leaks it implies
Each low score maps to a specific operational failure - not a maturity band, a named thing that is going wrong.
What to do about it
The first move for each, including the ones that cost nothing and do not involve us. Some of what the score surfaces is a meeting, not a system.
What it is not
It is twelve self-reported answers. It cannot see your CRM, it cannot count anything, and it will be wrong about you in at least one place - most people rate their own forecasting more generously than the data would.
What it is good at is telling you which domain to look at first, which is a genuinely useful thing to know for four minutes of work. The audit is the version that reads your actual systems and puts a dollar figure on each gap.
No sales call is attached to this. Taking the score does not put you in a sequence.